FIFA World Cup 26

UX/UI Director

​

FIFA World Cup was like a fun nightmare - I was working with some intensely talented people against an extremely abbreviated timeline to deliver an entire FIFA game for Netflix (whose cloud-based platform is not without inherent limitations).  The real challenge was aligning stakeholders from within as well as publisher, distributor and licensor before designs or assets could be locked - a true exercise in being all things to all people. ​

​

• Directed multidisciplinary team of artists, designers, animators and developers through end-to-end UX/UI production

• Defined IA/UX and visdev of UI through primary documentation (style guides, VTAR standards and pipeline SOP's) to create cohesive, scalable UI

• Directed the adaptation and optimization of the game’s UX/UI for mobile platforms