Word Crush

(formerly Word Slices)

Creative Director

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I'd initially been hired as a consultant to conduct an audit of the company's org chart and pipelines.  A few weeks in, the CEO made an offer to incubate myself and some of my people to design original games for them.  We made a handful of original pitches and advised on design / production for a half-dozen others.  Word Slices was one of the original pitches.

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• Directed design, art and production for various mobile game titles across company's portfolio

• Directed 2D, 3D art, animation, design, UX/UI and visdev, establishing a cohesive creative vision

• Authored primary design documentation for game systems, art direction and content frameworks, translating creative vision into clear SOP's and actionable guidance for design, art and development teams