American Girl World

Creative Director

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On top of the usual UX / UI and game design, this was my breakout managing narrative.  I oversaw the development of the game’s story, prose, maintaining its lore, writing character diction and VO direction.  Narrative design for the g8-12 demographic is not without its challenges, but it was actually a lot of fun working with brand to develop a living, breathing American Girl universe.

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• Authored GDD and Narrative design

• Managed game’s story, prose, lore and dialogue

• Generated wireframes and storyboards for UX, UI and cinematic flows

• Architected gameplay systems / mechanics based on market comparables and brand direction