VEGA Conflict

Game / Systems Design, UX / UI

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This was an exercise in deep systems, community and UX design.  VEGA is a beautiful game (both visually and mechanically) that was freshly-ported to mobile when I first came on, and was in desperate need of some fresh eyes for a new F2P playerbase. The balancing act struck in its cross-platform systems design became truly impressive.  In the end, the monetization strategies became a little aggressive and our numbers took a hit.

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• Game, UX and UI design

• KPI-driven monetization strategy / community design

• Adapted original PC UX design to accommodate incoming mobile community