Barbie - You Can be Anything

Pet Vet

Game Direction & Game / UX Design

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Our previous Barbie installment was such a success, Mattel requested a follow-up.  We responded with the idea of creating a HUB-app that could house all kinds of Barbie jobs and regularly rolling out new content for ongoing adventures in the Barbie universe.  Expansion content and follow-ups were requested almost immediately.

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• Directed art, design and engineering teams  in overall aesthetic and systems / mechanics design

• Authored GDD and UX / UI design

• Designed various Pet Vet  expansions for IAP